VGUMS
43% increase in conversions
The new Vegums website needed to succinctly explain their eco-friendly credentials, vegan product and subscription service. We decided that the individual product pages should deal with explaining the products, Vegums’ eco-friendly credentials and how the subscription service works. This was a lot of content to house on one page, but our research showed us that this wouldn’t put website visitors off, as long as the content was relevant to them.
The product page was punctuated at various points with calls to action. Offering a clear comparison between purchase options, people can immediately gleam the benefits of subscribing over a one-time only purchase.
16% increase in subscriptions attributed to the new website
The product page was punctuated at various points with calls to action. Offering a clear comparison between purchase options, people can immediately gleam the benefits of subscribing over a one-time only purchase.
A bespoke cart system was also introduced. Once an item is added to the cart, people can browse and add other products, edit the cart and go to checkout with needing to leave the cart page. This unique cart page provides an easy and effective way for Vegums to cross-sell products and display promotions too.
We continue to work with Vegums, optimising and A/B testing to increase conversions.
